The Coca-Cola Company elects new Corporate Officer
The Board of Directors of The Coca-Cola Company announced the election of Manuel “Manolo” Arroyo as an executive vice president of the company, effective since Jan. 1, 2024. There are no changes to Arroyo’s duties as global chief marketing officer, …
The Board of Directors of The Coca-Cola Company announced the election of Manuel “Manolo” Arroyo as an executive vice president of the company, effective since Jan. 1, 2024. There are no changes to Arroyo’s duties as global chief marketing officer, a role he has held since January 2020.
Arroyo is responsible for global category teams; Integrated Marketing Experience, including media, digital marketing, design, marketing assets, human insights and marketing performance; marketing operations and capabilities; and the marketing transformation office.